September 13, 2016

Topic(s): life insurance (term and permanent)

Life Insurance Awareness Month: When Clients Don't Want to Talk About Death
Presented by: Mark Maurer, CFP^®, President & CEO

It's a hard topic for most people. Planning for the day you die and are no longer here to protect your loved ones. But it's among the most important conversations in life, and one you'll probably have with most of your clients in their planning. Are they concerned about covering final expenses? Do they worry that their family would be financially devastated if they died suddenly? Do they think they can't afford life insurance? Do they hate the thought of keeping up with policies and premiums? Life insurance awareness month is the ideal time to brush up on this taboo topic.