Misconceptions About Life Insurance
Clients need your help, guidance, and knowledge. And LLIS is committed to providing you with the education and resources you need to steer your clients away from the inaccuracies and toward the realities about life insurance. Here are some prime examples of just why they need expert advice:
Gens X & Y.1
“I’m over 60. I don’t need life insurance.” Here are 13 reasons why:
And everyone in between.
“I’m healthy. I’m not going anywhere.”
The truth is, as much as we hate to admit it, we will die. No one likes to think about it. And since we can't predict the future, we don’t know when it will happen. If we knew, we’d probably be living our lives a whole lot differently.
Every day should be a good day to die.
Life insurance isn’t for you; it’s for the ones you care about most: loved ones and favorite charities.
Wouldn’t your clients like to go to bed every night knowing they’ve laid the groundwork for those they care about to be well cared for financially?
In my 40+ years in the insurance industry, I’ve never found myself apologizing to anyone for their life insurance purchase, and I’ve never had a beneficiary say “this is too much.” It’s fundamental and foundational, and can address each client’s unique goals and concerns from financial security for family, building a sound business or succession plan, designing a secure retirement, or creating a legacy. Life insurance offers the flexibility for those different and changing needs, relieves financial worries, and provides up to a lifetime of opportunity and security.
- Keith Maurer
Visit Advisor Tools on the new LLIS.com for helpful e-brochures about life insurance: Low-Load Life Insurance, Term Life Insurance, and Universal Life Insurance. Those same e-brochures are available for your clients in Client Tools.
1 LearnVest and Guardian study
Products available through LLIS
Term Life Insurance | Low-Load Universal Life (Individual & Survivorship) | No Lapse Guaranteed Univeral Life (Individual & Survivorship) | Long Term Care Insurance | Disability Insurance | Critical Care Insurance | Low-Load Variable Annuity | Immediate and Fixed Annuities | Low-Load Variable Universal Life | Hybrid Life/LTCi | Hybrid Annuity/LTCi
(Not all products available in all states)
For a list of current providers, visit the Advisor Tools section of our website and click on
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